ABOUT

Lotfi is a clothing and accessories brand by Sharareh Lotfi. Founded in 2011, Lotfi was originally conceived as a line of minimal, unfussy canvas bags. 

During the pandemic, Sharareh devoted some time to re-thinking her business model and finding her own path towards a more sustainable business. The endless cycle of developing new collections and the resources needed to produce new items at least four times a year no longer made sense. In 2021 Sharareh launched Lotfi Replay clothing, an experiment in repurposing and diverting waste from landfills or overflowing donation bins.

Lotfi Replay provides special, but still easy-to-wear, items that are made entirely from repurposed materials. Our goal is to give new life to pre-worn t-shirts, shirts, and other clothing items. Each item in the collection is made from pre-worn clothing that is cut and sewn into new shapes. 

Lotfi is designed and produced in Northern California and is made for anyone who enjoys the particular thrill of buying a garment that is not mass produced.

REDUCE · REUSE · REPURPOSE · REPLAY!